Five Ways to Infuse Fun Into Your Content
Content is important to your marketing strategy, no matter what field you’re in.
It’s what keeps your website fresh, keeping it SEO-friendly and easily discoverable for new, potential customers and clients. It’s also the backbone of your social media marketing and overall business branding. These words are what brings your business to life, turning ideas into a reality.
But content creation can sometimes get a little stale, particularly if all you’re doing is just adding new blog content to your website on a monthly basis and leaving it to fend for itself.
This typically won’t have a large impact on the rest of your marketing strategy. If anything, it can be a waste of time! Content marketing is a lot of work - so you want to make sure you’re getting the most use out of the words you write!
Here are some easy ways to infuse fun into your content to keep things fresh all year round.
Change Up the Style or Format
If you tend to go for word-heavy blog articles or content, switch it up by trying something new for your audience. This will keep things fresh and interesting for both your audience and your internal team as they work together to create the content.
For example, create a listicle blog that is easy to skim and digest. According to Contentsquare's 2021 Digital Experience Benchmark report, the average time on a page across all industries is 54 seconds. That means you have less than a minute to grab your reader’s attention.
Making your content easily skimmable with bold sub-headlines to grab the reader’s eye will keep people on your website.
This strategy also makes it that much easier to divide blog posts into social media content for Twitter threads or Instagram posts.
Quiz Time
Create a quiz: ask your readers to pick A, B, or C out of a few questions and then give them the results at the end of the piece in order to keep their interest throughout the whole article.
A quiz personalizes the experience for your reader, allowing them to figure out which of the selections best applies to their individual lives. This makes for a more engaged reader who has a real stake in finding out the answers at the end of the article and could even entice them to follow a call-to-action that converts them into a qualified lead!
Go for Graphics, Pictures, and Video Media
Who doesn’t like to mix things up with visual imagery every once in a while? And since 65% of the population identifies as visual learners, incorporating any mix of media will help many individuals understand what it is they’re reading and help them absorb the information better.
Incorporating more graphics and pictures into your content will also help to break up those wordy paragraphs of text.
Bonus points if you use supporting graphics and pictures of your team or your pets - both of these are elements will connect your business with your readers from a personal level and give them an inside look at your business.
Answer Questions
When in doubt, put together an easily-skimmable post that answers all of your audience’s deepest, burning questions. Don’t forget to make it personal, too! Think intuitively about the most commonly asked questions your team has been asked and answer them truthfully and personally. This strengthens and solidifies brand loyalty. After all, people love to learn more about the inner workings of your business.
When in Doubt, Ask for Help
Sometimes a fresh perspective can really change things. Whether you ask for guest blogs or outsource some of your content creation to an outside agency, working with someone to help stick with a smart content strategy will keep your business accountable to its marketing goals.
Sound overwhelming or not sure where to start? The Next Page team is always here to help! Contact us to get started, today.