Here’s Why Next Page Doesn’t Promote These Types of Social Media Tactics
Does this scenario happen to sound familiar? You’re scrolling through your favorite social media channel, just minding your own business, when suddenly a headline pops up and grabs your attention.
“This woman lost over sixty pounds in just two months — all by doing this one thing.”
You immediately stop scrolling. After all, summer is just around the corner and you were hoping to lose some weight. Sixty pounds in two months? It’s worth finding out what that ONE THING is, isn’t it?
So you click on it. And are immediately bombarded with pop-up ads, junk information, and in the end get frustrated by the misleading headline that got you to that page in the first place.
Sound familiar?
Unfortunately, we’ve all fallen victim to clickbait at some point in our lives. It’s human nature: we see something that sounds too good to be true and yet we must see for ourselves. In today’s social media climate, our news feeds are riddled with a variety of landmines: clickbait headlines, false news, fear-mongering one-liners, and paid promotions that’s twisted to look like organic information.
All of these things are severely damaging to our trust levels — that’s why Next Page Brand Strategies steers our clients clear of these tactics, regardless of the immediate gratification.
Here’s exactly why Next Page doesn’t recommend any of these tactics in your business’ social media marketing plan.
You Will Attract the Wrong Visitors
Brand loyalty is everything for a small business. You need people to find your marketing efforts helpful, reliable, and enjoyable from the start. You need to develop a strong rapport with potential customers and clients from the moment they first lay eyes on your brand.
Clickbait, false advertising, and fear-mongering all lead to fast, temporary “success”. Although it might go “viral” on a certain social media channel, those who follow the call to action (CTA) to click on the link and head to your website won’t be the type of audience you’re looking to attract. It’s a waste of effort for both you as a business and for your audience.
You Could Ruin Your Website’s Original Purpose
Do you know what your website’s current bounce rate is? A bounce rate is the percentage of visitors who visit your website and quickly navigate away from the site after viewing just one page.
In a good scenario, a potential customer or client would be led to your website after viewing an enticing social media post, and then once there would spend some time exploring other pages of your website or even converting through a contact form.
But thanks to these blacklist tactics, visitors are more likely to immediately leave your website after viewing that initial page, and that high bounce rate could negatively impact your site’s search engine optimization (SEO) and ranking on Google.
Your Brand Will Lose Credibility & Trust
Anyone who’s fallen victim to these frustrating linkbait tactics knows in the back of their mind that whatever it is they are about to read probably won’t have a whole lot of substance to it. In rare situations do these enticing titles actually lead to resources that add value, and that alone is frustrating for the reader.
In fact, you’re not only not adding value to a given conversation but you’re actually wasting people’s time. If there’s one way to lose a potential customer or client down the road, it’s by not respecting their time. Pretty soon people will start to identify your business or brand as synonymous with being a waste of time or an unreliable source of information. Plus, this leaves room for your competitors to discredit you!
Social Media Marketing Tactics Next Page Does Recommend
Social media marketing, just like any other part of your larger marketing strategy, is going to take time and effort. In most cases, you and your business will not experience overnight success — but with a little patience, consistency, and lots of hard work, social media can be the main avenue of revenue growth for your business.
Here are some whitelist social media marketing tactics that we do recommend:
Organic content: while paid content is often brought in front of new potential customers at a faster rate than organic content, consistently working with organic content allows you to build trust with your audience over time.
Useful, valuable content: time is precious, and knowledge is power — reward your readers with interesting and relevant content that just scratches the surface of what they will find on your website.
Positive, feel-good content: social media is chock-full of negative and false information — stand out from the crowd by promoting positivity on your social media channels!
Facts over fiction: clickbait can be tempting to participate in, but the facts will always get you further with your readers.
Testimonials: when in doubt, let your customers speak for your business by promoting direct quotes and reviews they’ve given about your business or what to expect when working with your team.
It’s easy to fall prey to these “get rich quick” schemes, particularly with how fast social media moves, but remember: once something is out there on the internet, it’s there forever.
Make sure everything you put out that’s associated with your business is something that will age well. It might take longer, but you’re going to be building a business on a much stronger foundation.
When in doubt, call the Next Page Branding Strategies team to help! Contact us to get started, today.