“This book is an essential read for anyone looking to start their own business in the 21st century.”

— AMAZON REVIEW

Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the boardroom. Some are. Many are not.

This is a book for the latter.

In “This Won’t Be Pretty,” you’ll learn:

how to build an authentic brand that consistently represents your business

Keeping up with a business is hard! It’s even harder if you build a business that doesn’t authentically represent who you are. Learn how to use your innate skills for marketing and networking (yes, you have them), and turn those into a profitable business.

how to adapt to the always-changing environment of entrepreneurship

The only constant in entrepreneurship is change! Whether it’s the economy, a pandemic, or Facebook is down (again), every day is a new adventure when you own a business. We’ll discuss ways to keep your sanity for the long-haul, no matter what the day throws at you!

how to find the right clients who you’re best positioned to serve

You can’t be all things to all people. Just like in life, not everyone is going jive with you (and vice versa). When you build a business to help specific people, you are targeting your market. We’ll discuss how to determine who is your best client and how you can find them.

how to network effectively whether you’re an extrovert or introvert

I’m an introvert who really, really hates crowds of people. And yet, I’ve built a successful business. Ignore the notion that you have to “look, speak and act” a certain way in order to be a successful networker. You don’t. I’ll show you how.

how to fire the wrong clients in order to grow your business

Ugh. The worst (and best!) part of owning a business. Bad clients will drag down the morale of your team, take up a lot of your time and energy, and end up costing you money in the long run. When you own the business, you call the shots.

how to overcome failure and learn valuable lessons from it

Along with taxes, there is one other certainty I can guarantee when you own a business: you will fail. Sometimes in small ways, sometimes in very large (i.e. expensive) ways. But you will recover, and you will become a better business owner (and person!) because of it.